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phone call from Jif, thanking me for my email praising the commercial with the dad. I told them that I would like to see them change their slogan, permanently, to always say, "Choosey moms & dads choose Jif."

The lady said that she would forward my request to their marketing department. She also said that they might consider it if there was enough response.

So, here's the addy, get writing & let them know that Jif is Terrif!!!

//www.jif.com/contact/default.asp

You never get a second chance to make a first impression!

The commericial where the dad folds his sandwich and the daughter does it too. At the end, they do say 'choosey moms and dad choose Jif'

True Value is another one who is including dads in their comeercials.

I have written Tue Value and will do the same with Jif.

I wrote Jif a short note, encouraged them to use 'choosey "parents" choose Jif.

I wrote and a lady called. Very nice and thank me for my imput and how much they appreciate postive comments.

Good to see someone actually reads what is sent. So many never reply back.